truest thing you will ever hear on the this blog. this comes to me via cracked.com and gamasutra. it’s not a recent article, but it’s an interesting piece of the science of video games. it is also a critical piece of information anytime someone tells you people aren’t stupid.
in a nutshell, behavioural science can be applied to gamers, and developers practice them. here’s a gem:
“Each contingency is an arrangement of time, activity, and reward, and there are an infinite number of ways these elements can be combined to produce the pattern of activity you want from your players.”
think about it for a second. even if you take away the fact that they’re focusing more on the in-game stuff, this has outside implications too. for instance, games for the ps3 used to be priced around $50. this was pretty reasonable. then it went to $60. people grumbled, but paid it. then it climbed to $70 – because people had paid the increase. game publishers have stated that they want more.
then consider the price drops. why did infamous get a price drop? because it’s a sony exclusive, and sony wants you to buy their machines. you may not WANT the game, but at $30? hell yeah you’ll pick that shit up.
anyway, check out the behavioural gaming article. i won’t lie, parts of it are extremely boring, but there’s a lot of good stuff in there.