on the whole, i am a strong advocate of reward programs. do record companies deserve to rake in billions of dollars in revenue over a cd it cost them $5 to produce? NO. do people have the right to download content illegally? NO. do the reward programs, ones that offer merchandise and other products to those that buy content legally, serve a greater purpose? YES. do i feel that it helps the artist in some way? YES.
the issue is that not all reward programs are created equally. i have probably bought thousands of dollars worth of stuff from best buy in my time. i have got about $50 back, and i am impressed. i got red dead redemption when it first dropped for $35, thanks to the best buy reward program. even pj’s pets has a great program, and chapters does too.
then there’s guys like hmv. my main point is that their system itself is flawed. they want your business, but i don’t feel like they provide much in comparison to other programs. i have been a subscriber to their points program since around september, and to be quite frank with you all, i am usually unimpressed with their offerings. to be fair, they haven’t been around that long, and there is some good stuff in there.
specifically, what interests me is their game selection. i really don’t know how i feel about the gamer side of the hmv rewards program. on the whole, their program is a little ‘meh’ for me. they’ve got a good start on the one hand, with the exclusive content. on the other? what the hell do i care about an autographed poster? or action figures of basketball star of the month? come on. i am a lady of refined taste.
case in point: right now, i have a little over 55, 000 points. the red dead redemption shirt has been around for a few months. it is 40, 000 points. fair – i usually don’t see video game shirts being offered by big box stores, so this is acceptable. something like this could easily retail for $20 or even $35 at specialty stores.
recently, there is another gamer shirt in the store – a duke nukem one! i was so excited. it’s 85, 000 points. ummm… ok. even pretending that i believe its claims of exclusivity, i barely believe this. again though, since i usually don’t see video game t-shirts in a big box store, whatever.
taking a look at their other stuff begins to annoy me. a $10 gift card costs you 60, 000 points. huh?! how is it that a gift card is more than a damn shirt?